Following the dissolution of the previous merchants association almost two decades ago, the corridor along Broadway Street in Lenoir City — despite a smattering of brave business owners willing to share their entrepreneurial spirit — has experienced something of a malaise in recent years, particularly amid development along U.S. Highway 321 and the retail mecca that is Turkey Creek.

That’s why we were pleased to report this week that the Downtown Merchants Association has reformed with what we hope is new vigor, to not only attract niche shops and eateries to the area, but market Lenoir City as the true destination that it can be.

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